Dan Floyd - Personal Trainer & Transformation Specialist at Be Fearsome


Dan's passion for fitness started at an early age. As professional youth team football payer and semi-pro footballer he has known what discipline it takes to achieve your goals on many levels. He was also a competitive 400m athlete at national level.


After football, Dan has been involved in many race events around the UK and dedicates himself to a very high level of personal fitness through running, obstacle course races and strength training,


Having spent over 20 years in the Social Care sector working with many vulnerable groups in the community, including former prisoners and substance misusers, Dan has an overwhelming knowledge and experience in helping people achieve their goals in the hardest of circumstances. He did this through counselling and group work whilst using his dynamic and pro-active approach to help hundreds of people achieve their true potential in life.


Most recently as a Personal Trainer, Dan has been helping people realise and achieve their fitness and health goals while using fitness as a vehicle to remove barriers and allow people to excel. This included pioneering and maintaining a group fitness class for groups mentioned above where life-changing results have been achieved.


This has included leading groups in Snowdonia, Brecon Beacons and the Lake District in mountaineering adventures.


We asked Dan a few questions


1. What do you love most about being a trainer?


The variety! It's amazing how you can help people achieve their goals by simply changing things up to keep them motivated and engaged. From group circuits to 1 on 1 sessions, I can use my knowledge and skills to push the individual hard enough to achieve their goal while keeping others engaged who are beginners. Being outdoors is simply amazing too. What better environment for a gym?


2. How do you keep your clients motivated?


By setting goals, using the full SMART goal approach or keeping it very basic, I've been able to keep my clients motivated and engaged under every circumstance. Regardless of that goal, I can help them move forward with positive encouragement and accountability. 


3. Why work with Be Fearsome?

I see this as a great opportunity to enhance the skills I already have as a Personal Trainer within a well known, impressive and professional company that shares my vision in helping clients achieve their goals and reach their true potential. I also feel that whilst increasing my personal and professional development in the field of fitness training, my unique motivational approach will also help Be Fearsome continue to move in the fantastic direction it is already going.



  • Transformation Coaching

  • Weight Loss

  • Functional Fitness

  • Circuit Training


  • Level 3 Personal Trainer

  • Level 2 Gym Instructor

  • National Diploma in sports studies

  • Gymnastics sports coaching award

  • Swimming sports coaching award

  • Basketball sports coaching award

  • Volleyball sports coaching award

  • Badminton sports coaching award

  • First aid at work

  • Person Centred counselling (years 1 +2)

  • Therapeutic counselling