ABOUT US.
FROM ONE VAN TO A MOVEMENT.
Be Fearsome began as Fearsome Fitness — outdoor training built around resilience, grit and mindset. It was never about sounding tough. It was about becoming tougher — mentally, physically and emotionally.
THE EVOLUTION OF BE FEARSOME.
What began as early morning park sessions evolved into something greater. In 2019, the brand became Be Fearsome — built around the idea of “BE”: ownership, empowerment and identity.
This shift was not about expansion. It was about clarity. Be Fearsome exists to help individuals and organisations respond better under pressure — with resilience, accountability and growth.
OUR STRUCTURE.
Be Fearsome now operates through four focused specialist brands, each with its own website and defined purpose.
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WHAT HASN'T CHANGED.
Resilience • Ownership • Growth through experience
These principles remain the foundation of everything we do.
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We develop capability through experience.
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We prioritise ownership over dependency.
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We operate to professional, safety and ethical standards.
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We build resilience that transfers beyond the moment.
MORE THAN ONE PERSON.
Be Fearsome has never been about one individual. Many of those delivering leadership programmes and events today began coaching early morning sessions years ago. Others joined along the way.
Be Fearsome is not a personality.
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It is a mindset.
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A standard.
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A collective capability.
And that mindset continues to grow.
