

The Leadership Challenge
What it takes to lead and why so many fall short.
Today’s world demands leaders who can stay clear, calm, and connected — yet most organisations still rely on technical expertise over true leadership capability.
83%
of organisations say developing leaders is critical — yet only 5% have a system in place.
(Source: Brandon Hall Group, 2023)
60%
of first-time managers fail within 24 months due to lack of preparation.
(Source: CEB / Gartner, 2022)
72%
of leaders admit they feel overwhelmed at least once a week.
(Source: Deloitte Human Capital Trends, 2023)
WHY WE EXIST:
We exist to build leaders who can perform under pressure, lead with purpose, and grow sustainably.
Why Leadership Development Matters
What happens when organisations invest — and when they don’t.
Developing leaders isn’t a cost — it’s a competitive advantage. The data shows that great leadership directly drives performance, engagement, and retention.
+42%
Revenue Growth
Organisations with structured leadership programmes outperform peers by 42% in revenue growth.
(McKinsey & Co, 2023)
+59%
Retention
Companies that prioritise leadership development see 59% higher employee retention
(Exec.com, 2024)
£7 : 1
ROI
Every £1 invested in leadership development delivers an average £7 return.
(NeuroLeadership Institute, 2023)
IMPACT:
Leadership development creates measurable results — higher trust, better decisions, and stronger teams.
PRINCIPLE 1: Self-Leadership
Leading self with clarity, mindset, discipline, habits, and personal readiness.
PRINCIPLE 2: People Leadership
Building trust, communication, alignment, and connection under pressure.
PRINCIPLE 3: Pressure Leadership
Staying composed, decisive, adaptable, and effective when it matters most.
PRINCIPLE 4: Future Leadership
Thinking ahead, growing others, and building capability for tomorrow.
PRACTICE 1: Connect Clearly
Communicate with intent, listening, feedback, emotional intelligence.
PRACTICE 2: Own It
Extreme accountability, follow-through, leadership by example.
PRACTICE 3: Review & Reset
Recover, reset, and regulate under pressure; Fit to Lead practices.
PRACTICE 4: Deliberate Practice
Purposeful repetition, learning loops, refinement, mastery.
HOW IT WORKS:
The C8 Leadership System integrates four Core Principles and four Core Practices into one cohesive framework. Together they build leaders who are fit to lead, ready to adapt, and built to evolve — in any environment.
Leadership is a System — Not a Skill
A complete framework for developing resilient, adaptable, high-performing leaders.
The 4 Core Principles
The foundation of modern, resilient, high-performance leadership.
PRINCIPLE 1:
Self Leadership
Lead yourself first.
Exceptional leadership begins with personal discipline, self-awareness, and emotional control. Self-Leadership means managing your energy, habits, wellbeing, mindset, and behaviours — creating the consistency and credibility others can rely on.
PRINCIPLE 2:
People Leadership
Lead with clarity, trust, and connection.
People Leadership is the ability to communicate clearly, build psychological safety, align teams around purpose, and strengthen relationships under pressure. It’s how leaders bring the best out of those they serve.
PRINCIPLE 3:
Pressure Leadership
Lead with composure when it matters most.
Pressure Leadership is staying calm, adaptable, and effective when stakes are high. It includes time-critical thinking, resilience, decision-making under stress, and maintaining clarity when the environment becomes complex or uncertain.
PRINCIPLE 4:
Future Leadership
Lead with vision, growth, and capability.
Future Leadership is about curiosity, innovation, and developing others. It’s the forward-looking capability that builds momentum — helping leaders see what’s coming, lift their gaze beyond today, and build talent for tomorrow.
HOW IT WORKS:
These four principles form the core architecture of the C8 Leadership System. They define how leaders show up — for themselves, for others, under pressure, and for the future.
The 4 Core Practices
How leaders strengthen performance every day.
PRINCIPLE 1:
Self Leadership
Lead yourself first.
Exceptional leadership begins with personal discipline, self-awareness, and emotional control. Self-Leadership means managing your energy, habits, wellbeing, mindset, and behaviours — creating the consistency and credibility others can rely on.
PRINCIPLE 2:
People Leadership
Lead with clarity, trust, and connection.
People Leadership is the ability to communicate clearly, build psychological safety, align teams around purpose, and strengthen relationships under pressure. It’s how leaders bring the best out of those they serve.
PRINCIPLE 3:
Pressure Leadership
Lead with composure when it matters most.
Pressure Leadership is staying calm, adaptable, and effective when stakes are high. It includes time-critical thinking, resilience, decision-making under stress, and maintaining clarity when the environment becomes complex or uncertain.
PRINCIPLE 4:
Future Leadership
Lead with vision, growth, and capability.
Future Leadership is about curiosity, innovation, and developing others. It’s the forward-looking capability that builds momentum — helping leaders see what’s coming, lift their gaze beyond today, and build talent for tomorrow.
HOW IT WORKS:
These four practices run through the entire C8 Leadership System. They are the daily behaviours that turn the four principles into lived, practical leadership.
Six Months of Deliberate Leadership Development
Six workshops. One per month. Structured. Practical. High-impact.
Simple 6-step timeline
MONTH#1
FOUNDATIONS
Core Focus:
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Personal, team & organisational alignment
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Values → behaviours → leadership standards
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Introduction to the C8 Leadership System
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Fit to Lead foundations
Key Activities:
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Team tasks & hot-wash
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Alignment workshop
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Leadership identity mapping
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Introduction to tactical resets
Key Topics:
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Values, vision & behavioural standards
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Leadership identity & purpose
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Trust & psychological safety
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Foundations of self-leadership
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Early behavioural awareness
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4 Principles
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4 Practices
MONTH#2
SELF LEADERSHIP
Core Focus:
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Self-leadership foundations
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Personal discipline & consistency
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Behavioural awareness & self-regulation
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Understanding your DISC profile
Key Activities:
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DISC profile interpretation
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Habit-building workshop
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Emotional regulation drills
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Self-leadership diagnostic
Key Topics:
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Strengths & blind spots
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Biases, triggers & derailers
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Stress & recovery cycles
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Fit to Lead routines
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Building identity-based habits
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Practice: Own It
MONTH#3
PEOPLE LEADERSHIP
Core Focus:
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Communication, influence & trust
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Building psychological safety
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Strengthening team cohesion
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Leader–leader communication
Key Activities:
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Conversation labs
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Team task: collaboration under time pressure
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Feedback practice sessions
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Trust-building exercises
Key Topics:
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Connect Clearly tools
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Healthy challenge & candour
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Listening with intent
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Team dynamics & cohesion
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Giving and receiving feedback
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Practice: Connect Clearly
MONTH#4
PRESSURE LEADERSHIP
Core Focus:
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Decision-making under pressure
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Resilience & adaptability
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Staying clear, calm & composed
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Execution in uncertainty
Key Activities:
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Pressure scenarios
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Rapid decision-making drills
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Execution mapping
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Reset techniques under load
Key Topics:
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OODA & decision hygiene
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Managing overwhelm
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Adaptive leadership behaviours
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Thriving in uncertainty
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Tactical resets (advanced)
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Practice: Review & Reset
MONTH#5
FUTURE LEADERSHIP
Core Focus:
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Developing others
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Coaching & mentoring foundations
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Curiosity, innovation & growth mindset
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Leading for long-term success
Key Activities:
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Coaching skills practice
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Succession planning workshop
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Innovation challenge
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Growth mapping
Key Topics:
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Developing capability in others
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Future-proof thinking
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Experimentation & marginal gains
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Curiosity & constructive challenge
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Practice: Deliberate Practice
MONTH#6
INTEGRATION & APPLICATION
Core Focus:
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Applying the C8 in reality
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Leadership presence under pressure
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Team recalibration & commitment
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Future pathing
Key Activities:
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StratNav or PlanX simulation
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Hot-wash & AAR
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Personal + team development plans
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Commitment setting
Key Topics:
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4 Principles in action
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4 Practices integrated
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Real-world application
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90-day leadership plan
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Team cultural commitments
THE JOURNEY:
A six-month progression blending practical leadership, behavioural insight and real-world application — designed to build leaders who are fit to lead, ready to adapt and built to evolve.
Leadership Simulations & Practical Application
Practical challenges for real-world leadership growth.
Introduced in Month 1 and used throughout to develop practical leadership, communication, and teamwork.
Team Leadership Tasks:
Practical challenges for real-world leadership growth
Team Leadership Tasks are immersive, scenario-based challenges designed to test how individuals and teams think, communicate, and perform when time, clarity and coordination really matter. These high-engagement activities build trust, sharpen decision-making, and expose natural leadership behaviours in a safe but demanding environment.
Each task requires teams to plan quickly, execute with discipline, and adapt under pressure — with structured hot-wash reviews that convert the experience into practical, actionable learning. These challenges deliver fast insight, fast feedback, and fast development that traditional classroom learning cannot replicate.
These tasks are designed to:
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Build trust, communication, and clarity under pressure
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Develop problem-solving and decision-making
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Reveal real leadership behaviours quickly
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Strengthen teamwork and adaptability
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Reinforce the 4 Practices: Connect Clearly, Own It, Review & Reset, Deliberate Practice
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Month 6 — Practical Leadership Scenario (Option 1)
StratNav Simulation:
Outdoor strategic leadership & team navigation challenge
A fast-paced field simulation combining navigation, problem-solving, and real-time decision-making. HQ teams set strategy while field teams execute under uncertainty — revealing leadership behaviours, communication habits, and pressure responses.
StratNav develops:
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1-Clear communication under pressure
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3-Empowered, decentralised leadership
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4-Strategic thinking & adaptability
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4-Real-time teamwork & urgency
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Month 6 — Practical Leadership Scenario (Option 2)
PlanX Simulation:
Indoor planning, communication & coordination simulation
PlanX is an immersive, operations room style strategic planning simulation built on elite military decision-making models. It develops structured thinking, clear communication, and coordinated team execution under time pressure. Participants analyse scenarios, build intent-based plans, allocate resources, and brief their strategy — revealing how well they think, prioritise, and lead when the stakes rise.
PlanX develops:
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1-Intent-based planning
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3-Role clarity & cross-functional coordination
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4-Prioritisation & resource allocation
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4-Effective communication within constraints
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HOW IT WORKS:
The C8 Leadership System goes beyond traditional leadership training. Every cohort experiences real scenarios used in elite military training and operational leadership — adapted for modern organisations. These experiences create clarity, resilience, and decision-making skills you cannot develop through theory alone.
Who We Work With
Developing leaders and teams who perform under pressure, adapt with clarity, and lead with purpose.
C-Suite & Directors
For senior leaders who want clarity, composure, and alignment at scale driving culture, not firefighting it
Founders & Entrepreneurs
For business owners navigating growth, change, and personal sustainability building systems that outlast the founder.
Emerging Leaders
For rising talent ready to take the next step developing confidence, influence, and leadership identity.
Leadership Teams
For intact or cross functional teams seeking alignment, trust, and higher collective performance.
THE PEOPLE WE WORK WITH:
We partner with leaders who are ready to grow — people and teams who value courage, accountability, and continuous improvement. Sectors include technology, finance, professional services, sport, and the public sector.
What’s Included in the Programme
Everything you need to develop strong, resilient, and adaptable leaders built around the C8 Leadership System.
Six full-day workshops
One full-day session per month over six months each focused on a C8 leadership principle, with practical Team Tasks and review.
Integration & StratNav Event
Final-day simulation combining Team Tasks, forward planning, and commitment mapping integrating learning into live business strategy.
360° Feedback & Insights
Comprehensive feedback process at the start and end capturing measurable growth and leadership maturity.
Leadership Tools & Learning Journal
Final-day simulation combining Team Tasks, forward planning, and commitment mapping integrating learning into live business strategy.
Access to Be Fearsome coaching team
Ongoing support from Be Fearsome coaches between sessions accountability, reflection, and real-world application.
Continued Development Options
Post-programme options include 1:1 coaching, advanced team workshops, and extended resilience and performance training.
WHAT’S INCLUDED:
The C8 Leadership System combines structure and adaptability — proven frameworks, lived experience, and measurable outcomes.
Our Clients
























































































































Our Philosophy
Our flagship framework — the C8 Leadership System — unites.
8 Core Principles that define modern leadership, and 4 Disciplines that make those principles habitual.
It’s practical, experiential, and refined through lived pressure not theory.
Our Approach
Great leadership starts with self-leadership and grows through deliberate high-performance practice.
Every leader we train learns to lead with clarity, decide with confidence, and recover with purpose.
We build people who are Fit to Lead, Ready to Adapt, and Built to Evolve.
Our Founder
Founded by Tom Frearson, former Royal Marines Commando and global hostileenvironment security consultant including years building, training, and leading teams across the Horn of Africa and Nigeria in anti-piracy operations Be Fearsome Leadership combines operational discipline with professional coaching to help leaders and teams perform at their best under pressure.
Forged Through Experience.
Focused on Performance.
From operations to organisations — the evolution of performance leadership.
Start Your Leadership Evolution
FREE CONSULTATION CALL BOOK NOW!
Take Advantage of Our Free C8 Leadership System Consultation!
Ready to elevate your team's performance? Book your free consultation today!
Our C8 leadership system experts will:
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Assess your team's strengths, weaknesses, and dynamics.
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Understand your goals and objectives.
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Recommend a personalised teambuilding program designed to meet your specific needs.
Schedule your free consultation below. BOOK NOW!
Get in Touch with

Tom Frearson
Founder & Head Coach, Be Fearsome Leadership
If you’d like to explore how the C8 Leadership System can strengthen your people and culture, start the conversation directly with Tom Frearson.
Phone: +44 020 8064 5444
Email: contact@befearsome.com
COPYRIGHT 2024. ALL RIGHTS RESERVED.





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